World Trade Center Book Club - One Billion Customers

With an ever growing population currently at 1.3 billion, the booming economic growth of China is too big to ignore. Looking westward for urban influences and cultural expansion, over the years, China has become the ideal consumer for the American business world while still maintaining their "extreme traditions." Join us as World Trade Center Book Club discusses China, One Billion Customers by James McGregor, on Tuesday, January 23, at 11:30 a.m., in the World Trade Center conference room, 911 Main Street, 25th Floor. This event is sponsored by UPS.

We will review such topics as understanding China's dominating history and relationship-driven system. We will also look at government lobbying as a key component to your China business plan, and tactics used by Dow Jones and Rueters to overcome powerful bureaucratic opponents.

Cost to attend is $15 for members, $25 for non-members. To register for the WTC Book Club meeting, contact Taylor Bennett at (816) 374-5469 or via email at Taylor.bennett@kcchamber.com.