POWER Session: Your Unique Selling Proposition
Name:
POWER Session: Your Unique Selling Proposition
Date:
July 12, 2007
Time:
4:30 PM - 6:00 PM CDT
Event Description:
Your unique selling proposition is the cornerstone of your business. Today's business owner must understand how to use unique product and service features to convince non-customers to use their brand.
Objective: Remember the ah-ha moment when you decided you could start a business or rejuvenate an existing one?
Intended Results: During this session you will learn to use a conversational approach that successfully answers "why are people using my product" or "why are people doing business with me?"
You will learn how to communicate clearly:
- What products and/or services do you provide and to whom?
- Why are you the best company to provide these products and services?
