POWER Session: Multicultural Marketing

Session Description: Multicultural marketing is essential when attempting to create products and services for diverse audiences. The success of your company's multicultural marketing campaign is dependent upon your ability and willingness to understanding the cultural of ethnic group(s) as purchasing consumers.

Intended Results: Attendees will learn to:

• Identify diverse multicultural communities, their values, and beliefs.
• Design a marketing campaign using techniques that mirror the targeted communities, beliefs, and values.