POWER Session: E-mail Marketing Part 2
Name:
POWER Session: E-mail Marketing Part 2
Date:
April 5, 2007
Time:
4:30 PM - 6:00 PM CDT
Event Description:
Objective:
To learn how to stay in front of customers.
Description:
In today's business environment, potential prospects receive email throughout the day. They may receive email from handheld computers or by their cell phone notifications they "Got mail". Whatever the way, we are in a society with quick access to email messages.
Use your marketing tool to email messages, newsletters and preferred reading material. Do you know the ideal time to send your marketing communication? What may captures interest in the subject line?
Intended Results:
Lean how to maintain legal compliance in regards to the Can Spam Act.
Know when to unsubscribe your email messages.
Test your email product.
