POWER Briefing Session: Getting the Media's Attention

Description: Competition is great in the business development world. Business owners must know who, what, where, when and how to attract attention to their events. Developing media relationships and writing effective press releases are critical to the business owner.

Objective: To learn what it takes to get your newsrelase published by the media and your event attended by the public.  Identify the critical areas with developing an effective press release.

Intended Results:
Develop a News release toolkit
Know the various types of news releases
Know when to contact the media
Making your pitch to the media re: your event
What is acceptable and unacceptable?

Panel Presenters:
Mike Swenson, Barkley Evergreen & Partners
Pam Whiting, Vice President Communications, The Chamber
Clara Reyes, Dos Mundos