POWER Briefing Session: Conducting Market Research

Description: Market research will help to determine success in creating, developing and managing business objectives. Business owners should focus on customer needs, satisfying those needs and follow up to ensure that goals are met.

Objective: To understand the necessity of ongoing market research, and how it affects business operations.

Intended Results:

• Determine customer needs through market research
• Use analytical techniques as a competitive advantage

Understand the differences between:

• Market Research
• Market Strategy
• Target Market 
• Market Mix