Marketing in a Multicultural World
Sprint, The National Society of Hispanic MBA's, and The Chamber present:
Marketing in a Multicultural World
Date: April 27, 2005
Time: 8:00 a.m. - 5:00 p.m.
Take advantage of an exciting opportunity that's absolutely free. Learn multicultural marketing best practices from leading
Topics include:
- Critical factors in marketing to African-Americans
- Economic value of multicultural marketing
- Marketing with cultural relevance
- Understanding the Latino market
- Measuring the success of multicultural marketing
- The emerging Asian, gay, and lesbian markets
Kevin Williams IMAGES USA, Vice-President, Strategic Marketing & Business Development
Kevin provides strategic leadership and brand development for clients seeking to reach multicultural consumers.
Kim Newton Hallmark Cards, Senior Product Manager
Kim currently manages a portfolio of over 30 Everyday stand-alone cards, including the Mahogany and Tree of Life brands, which are targeted to African-American and Jewish consumers, respectively.
Antonio (Tony) Ruiz The Vidal Partnership, Chief Strategic Officer
Tony leads relationships with clients such as The Home Depot, Heineken USA, Wendy's International, and MasterCard International, and oversees all of the strategic and advertising initiatives of one of the country's most respected and successful Hispanic agencies.
Phyllis Woolley-Roy AstraZeneca, Director of Multicultural Marketing
Phyllis has 14 years of marketing/brand management experience both nationally and internationally, and is widely recognized for her expertise in multicultural marketing, including Ebony Magazine's Outstanding Woman in Marketing, and the Network Journal's list of the 25 Most Influential Women in Business.
Register online by April 21 at http://www.sprintmeetings.com/multicultural
Seating is limited!
For questions, please contact:
Julio Suarez
913-794-1468
Julio.F.Suarez@mail.sprint.com
