"Targeting the U.S. Hispanic Market"
Claudio Perez-Korinko, IM International Marketing, LLC
The Hispanic population is rapidly growing in the US. Become aware of how US Hispanics differ from Non-Hispanics and other acculturated Latinos. Get the advantage by incorporating this knowledge into your marketing offerings. Learn how to customize your marketing strategy to this segmented market in order to increase company revenues.
Sponsored by the UMKC Henry W. Bloch School of Business and Public Administration