Business Brain Food Weekly Educational Series October 31

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Name: Business Brain Food Weekly Educational Series October 31
Date: October 31, 2007
Time: 8:30 AM - 10:30 AM CDT
Event Description:

Marketing to a Multicultural America

 

Nabeeha Kazi & Gina Kleberg, Fleishman-Hillard, Inc.

 

As of the 2000 Census, the U.S. population included 34.7 million African Americans, 35.3 million Hispanics and 10.1 million Americans of Asian decent.  Total minority buying power is estimated at $1.3 trillion or 18.5% of all U.S. buying power.  Learn why these populations are not effectively reached by traditional, "general market" media and require specialized communication strategies and tactics.

 

Sponsored by the UMKC Henry W. Bloch School of Business & Public Administration

Location:
Chamber Board Room
911 Main Street, 26th Floor
Kansas City, MO 64105
Date/Time Information:
Starts: 0830AM
Ends: 1030AM
Contact Information:
Rebecca Russell
phone:8163745472
fax:8162746472
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