Business Brain Food Weekly Educational Series May 16
Name:
Business Brain Food Weekly Educational Series May 16
Date:
May 16, 2007
Time:
8:30 AM - 10:30 AM CDT
Event Description:
The Death of Demographic
Chris O'Connor, Liquid 9 Creative Media Boutique
Media and the Internet have converged. The goal is no longer to know broad sections of your consumers to reach a mass audience but to know each individual consumer to reach mass sales. Companies achieve this goal through massive data collection and dynamic Web sites that shift content and style based on the user's preferences.
Sponsored by the UMKC Henry W. Bloch School of Business & Public Administration
