Business Brain Food Weekly Educational Series July 25

Think Excellence, Not Difference

Eric Morgenstern, Morningstar Communications Company

In the past, organizations gained customer share by differentiating their products and services - reasonable for marketers, but not always relevant for customers.  Difference isn't necessarily better, it's just difference.  In this presentation, Eric will help you explore how your target audience defines excellence.  Armed with this insight, you can infuse a strategy of excellence into your communications, resulting in greater attraction and retention of your best employees, customers and clients.

Sponsored by the UMKC Henry W. Bloch School of Business & Public Administration