Business Brain Food Weekly Educational Series January 31
Name:
Business Brain Food Weekly Educational Series January 31
Date:
January 31, 2007
Time:
8:30 AM - 10:30 AM CST
Event Description:
A Step-By-Step Process for Determining Optimal Brand Positioning
Brad Lang, Fleishman-Hillard, Inc.
Discover a proven, step-by-step process that can help your company optimize brand performance. We will discuss proven brand research methodologies outlining the key elements of a Brand Platform - the "playbook" for the brand, share naming and brand architecture strategies and development, review brand identity systems and guidelines and provide tips for effectively introducing and establishing the identified brand strategy and position.
Sponsored by the UMKC Henry W. Bloch School of Business & Public Administration
