Business Brain Food Weekly Educational Series

This session will highlight a new way to examine design, PR, Web sites, collateral, etc.-bundled together.  "Integrated" seems to be a buzzword when it comes to marketing and communications, but what does it really mean?  Integrated marketing includes strategic planning, logo/image development, advertising/collateral design, marketing campaigns/media relations, Web site design, community/event relations and sales force management.  Essentially, it creates buzz and business that gets results and creates reputations.