"Big Brand Strategies for Small Business"
Paul Weber, Entrepreneur Advertising Group
What can Starbucks, Southwest Airlines and Hallmark teach small business owners? By carefully watching successful big-brands, small business can use the same strategies that have made these companies household names. New trends in marketing technology now make it possible for even the smallest business to acquire and retain customers with great success. During this session you will learn the five rules all small businesses should know about small business marketing. This interactive discussion will provide creative ideas that you can apply to your specific product or service.