Business Brain Food Weekly Educational Series 09/17/2003

"Making Money with CRM (Customer Relationship Management)" Gene Brown, Marketing Intellect and Bryan Archambault, Datacore Marketing Identifying the role of data in your marketing strategy should be your first priority. You will be learning about customer life-time value and customer equity. You'll see how acquisition, retention and add-on selling strategies can increase your ROI. Case studies will be presented which will demonstrate the deadliest CRM mistakes and the most successful CRM strategies and tactics.