Business Brain Food Weekly Educational Series 09/10/2003

"Top 5 Things Every Small Business Should Know About E-Commerce" David Lowland, Why Struggle? Today, ninety percent of all web traffic is task-driven. Web surfers visit and leave Web sites with the click of a mouse. It is imperitive that Small Businesses have Web sites that are easy to find, easy to navigate and act as a cost-effective business tool for that business. This session will address what every Small Business should consider when selecting e-commerce software for shopping carts, order processing, site and traffic analysis. We will share information regarding realistic costs for Web hosting, designing and building a successful e-commerce site that a small business can grow with. We will also share ways to use the Internet to promote your business and drive qualified buyers to your site.