Business Brain Food Weekly Educational Series 07/09/2003
Name:
Business Brain Food Weekly Educational Series 07/09/2003
Date:
July 9, 2003
Time:
8:00 AM - 10:00 AM CDT
Event Description:
"Your Brand: The DNA of Your Organization"
Eric M. Morgenstern,
Morningstar Communications Company
The seminar will focus on what a brand is and isn't, how to strategically map your brand and marketing plan, provide examples of integrated marketing and examine how to get started. One of the highlights of the seminar will be to focus on an Integrated Marketing Communications Plan to include three key elements: marketing foundations, marketing communications and program infrastructure.
