Business Brain Food Weekly Educational Series

Art Shaffer, Intellectual Property Center

The major asset in American business is its intellectual property.  By learning how to protect a company's intellectual property, a business can leverage itself against its competition creating increased efficiency and profitability.  During this session, business owners and operators will learn about the three common forms of intellectual property, trademarks, copyrights and patents, and how to help protect these assets.  This informative discussion will provide information to help a small to medium sized business compete in the global marketplace.