Brain Food - Your Digital Brand Presence

Do you ever hear questions like “why doesn’t our website look good on my phone?” or “why aren’t our videos playing on my iPad?”  The proliferation of digital devices has created a fractured set of standards for design that has caused companies to question their capabilities of keeping up with the trends.  The technical specifications for all these new devices are different which makes content management across all platforms a challenge.  However, there are some basic principles for understanding how to optimize your content for these devices that can improve how your customers are interacting with your site through phones or tablets.

Learning Objectives:

• Gain a full understanding of the spectrum of devices - the simple technical information that everyone needs to know
• How to optimize your marketing message and brand identity for traditional web, mobile web, and tablets
• How to be visible and have a dynamic presence in all of these platforms without spending an arm & a leg
• Have the power to make content on your site timely & relevant across multiple platforms
• How to use analytics to determine if your customers are visiting your site from a phone or a tablet

After teaching his design craft for two years, Brett Wacha started working in interactive design as Senior New Media Designer at MAI Sports in 2000.  He was hired by InTouch Solutions in 2003 as Creative Director and in 2005, began his own company with partner Brandon Worrell, which exists today as Clickfarm Interactive.

Greg Shelton has a breadth of experience across many marketing disciplines and has led or contributed to national ad campaigns, direct marketing programs, brand strategy, and digital marketing, his clients include Levi’s, Reebok, Lipton, Bertolli, Pinnacle Gaming Group, Western Union, and Franklin Templeton Investments.