Brain Food - The Age of Unthinkable

  • Share:
Name: Brain Food - The Age of Unthinkable
Date: September 29, 2010
Time: 8:30 AM - 10:30 AM CDT
Event Description:
The Age of Unthinkable
Presented by Pasquale Trozzolo & Phil Smith, Trozzolo Communications Group
September 29, 2010
8:30 to 10:30 am
 
Social media has created a new reality requiring a new approach to protect your brand and reputation.  Bad news doesn't need big media anymore to reach millions and it can happen in minutes.  The good news:  we are not defenseless.  There are certain guidelines a company can follow to protect itself when social media threatens its reputation.
 
Learning Objectives:
  • Develop a greater understanding of the new reality and how social media can impact your brand and reputation
  • Take away steps you need to take to protect your brand and reputation from a potential threat
  • Learn from real-life examples of what poor management of a reputation threat can do to an organization

Pasquale Trozzolo is founder and CEO of Trozzolo Communications Group, a full-service advertising and public relations firm.  With 30 years of experience, Pasquale is the architect of numerous successful marketing campaigns.  Since 1989, his agency has grown in reputation and size, and today is recognized as one of the most accomplished, independent marketing communication agencies in the Midwest.

Phil Smith spent 20 years with J. Walther Thompson and DDB Needham in the U.S., Australia, New Zealand, and Thailand where he worked on brands such as Oscar Mayer, Metamucil, Busch Entertainment, Kraft Foods, Unilever, Nabisco, and Domino's Pizza.  Following this he built Prairie Dog/TCG into a national healthcare marketing agency.

This session is part of the newest Business Brain Food category - Social Media!

Punch cards are available for the Business Brain Food educational series.  Punch cards can be used by anyone at your company and are good for any combination of Business Brain Food or Brain Food Over Lunch sessions for the 2010 series (with the exception of webinar attendance).  Purchase a Fast Food Punch card for $100 and attend 10 sessions (a savings of $50) or a Fast Food Lite Punch card for $55 and attend 5 sessions (a savings of $20).  To purchase a punch card, please select the appropriate option below.  To use your punch card once purchased, please select the punch card holder option.

 

First-time visitor? Click here for registration instructions.

Please note that each attendee must be registered individually at this time.  If you would like to register multiple people to attend, please contact Rebecca Herdman at herdman@kcchamber.com or (816) 374-5472. 

You should receive a confirmation email with event details 2-3 days prior to the event.

If you have questions about your registration, please contact Rebecca Herdman at herdman@kcchamber.com or (816) 374-5472.

 

Location:
Trozzolo Communications Group
802 Broadway, Ste. 300
Kansas City, MO
Date/Time Information:
Starts: 0830am
Ends: 1030am
Contact Information:
Rebecca Herdman
phone:8163745472
fax:8162746472
Set a Reminder:
Enter your email address below to receive a reminder message.
Please complete the Captcha