Pay-Per-Click Advertising - The Good, The Bad, & The Wow!
Presented by Roger Sikes, emfluence, llc
April 6, 2011
8:30 a.m. to 10:30 a.m.
Ten years ago, if you built your website, visitors would come. Today, you have to do a lot more than simply build it. You need SEM: Search Engine Marketing. Last year, Roger spoke on how to optimize your place in organic search results. This year, he'll highlight the "shortcut to the top" of the listings: pay-per-click advertising (PPC). Paid listings are one of the most effective forms of advertising...ever! At its most basic level, PPC is a bidding war between you and your competition. A well-executed campaign goes way beyond the basics: sophisticated keyword selections, day-partying, ad creation, and testing. Roger will talk about delivering results based on a target ROI and striving for constant improvement.
Learning Objectives:
Determine if pay-per-click advertising is the right method for your company
Learn ideal pay-per-click campaign structure
Learn how to set realistic expectations for your campaigns
Learn how to use tools for keywords and competitive research
Learn all the factors that can influence the performance of your campaign (landing page to keyword selection to ad copy) and how they tie-in together
Take a look at some best practices in action from those who do it well
As a Search Marketing Strategist for emfluence, Roger Sikes focuses on paid search advertising, managing client budgets, and strategies to take their business to the next level. Roger is an experienced online marketer who has created focused, ROI-driven campaigns for a variety of clients over the past decade.
Interested in saving money on Business Brain Food sessions? Consider purchasing a Punch Card and get discounts on multiple sessions. Email brainfood@kcchamber.com or call (816) 374-5472 for more information.
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Business Brain Food is supported by Webster University with participating sponsor, Entrepreneur Advertising Group (EAG).
