Brain Food Over Lunch-Applying Evolution to Marketing

Marketing to Apes:  Applying Evolution to Marketing

Gavin Johnston and John Harrington, Two West, Inc.

How do we know a false smile from the real thing?  What do the grooming habits of chimps tell us about selling beer?  The direction of a glance or the way a hand lays on a table in an ad can signal meanings to which we are hard-wired to respond.  Each of us gives and responds to thousands of nonverbal messages daily.  This presentation will show you how a good brand capitalizes on signals that go back to our most primal instincts. 

Sponsored by the UMKC Henry W. Bloch School of Business & Public Administration