"Partnering for Success"
Jim Selle, Stinson Morrison Hecker LLP
Whether referred to as "partnering", as a "joint venture", or as a "strategic alliance", businesses continue to combine forces for a variety of reasons, such as access to resources or capabilities (such as capital, facilities, technology, marketing, branding, licensing, experience, credibility, personnel, customers, or geographic territory). Learn how to negotiate, structure and address key business and legal issues in forming an alliance.