"Positioning Your Business for More Business"
Location: Grand Street Cafe, 4740 Grand Street, Kansas City, MO
Paul Welsh, Pacific Accord
Why doesn't WalMart have 100% market share? Why doesn't the 500-pound gorilla in your industry have 100% market share? Simply put, a business can't be everything to everybody. The "Positioning Your Business for More Business" workshop looks at the psychology of positioning and offers ideas/tools to position your business.