Brain Food - Measurable Marketing
Name:
Brain Food - Measurable Marketing
Date:
April 21, 2010
Time:
8:30 AM - 10:30 AM CDT
Event Description:
Measurable Marketing
Presented by Susan Reiter, Tony Ali, and Jeff Chase, BKV
April 21, 2010
8:30 to 10:30 am
When budgets tighten, marketing dollars are under the most scrutiny. Preserve or expand your marketing dollars by shifting your efforts into measurable marketing. We'll identify the latest strategy and tactics in measurable marketing and explore an agency client's case history of improved return on investment.
Learning Objectives:
- Learn to begin the process of shifting marketing dollars from branding campaigns
- Understand how to define different measurable marketing elements
- Explore a case study of a measurable marketing client
In her role as leader and manager providing expertise in all areas of direct marketing for her clients, Susan has earned national and local success for her creative approach, thorough research, and off-the-charts results. Susan is instrumental in the development of innovative direct marketing programs for numerous clients with multi-channel distribution, including Freightliner, Caterpillar, John Deere, Wingfoot, and Anthem Blue Cross/Blue Shield.
This session will be broadcast simultaneously as a webinar. Register for the webinar component for $25 and invite your staff to attend at no additional charge.
Webinar registrations must be received prior to 3pm on April 20th.
