Please note that there are no more spaces available for the live session but you can still register for the webinar portion.
Marketing Your Nonprofit Like a Business
What can Starbucks & Southwest Airlines teach nonprofits? By watching successful big-brand organizations, nonprofits learn to connect with their community & constituency on many levels. New trends in marketing technology make it possible for even the smallest nonprofits to promote their brand. You'll learn the five rules all businesses should know about marketing.
At the conclusion of the session, participants will:
Understand consumer behavior and how they use emotion to motivate us
Learn to mirror big brands and how they use emotion to motivate us
Review the most popular advertising mediums - advantages & disadvantages
Learn to speak in a singular voice that increases message retention
Understand positioning your brand - or creating a brand if you don't have one
This session is open to both Chamber members and Nonprofit Connect members. If you are a Nonprofit Connect member and would like to register, please contact The Chamber at brainfood@kcchamber.com or (816) 374-5472. Please be sure to mention that you are a member of Nonprofit Connect.
NEW for 2009! In addition to the live session, you will be able to attend this presentation via the web from your office! If interested, please register below for the webinar option. Look for log-in information to arrive via email by 2pm the day before the session.
Presented by Paul Weber, EAG Advertising Group
Paul Weber is the "Chief Entrepreneur Officer" of EAG, having spent more than 20 years in marketing. Weber is deeply engaged in the small business community as a coach for the UMKC Small Business Development Center and teaches entrepreneurial marketing at KU.
Hosted in partnership with Nonprofit Connect
