Brain Food - How to Calculate Social Media ROI

  • Share:
Name: Brain Food - How to Calculate Social Media ROI
Date: July 21, 2010
Time: 8:30 AM - 10:30 AM CDT
Event Description:
How to Calculate Social Media ROI
Presented by Shelly Kramer & Michelle Lamar, V3 Integrated Marketing
July 21, 2010
8:30 to 10:30
 
Calculating social media ROI can be difficult but it is not impossible.  You must be able to identify your starting baseline to make a determination regarding the successes of your social media marketing.  There are specific sequences of events that transpire when marketing with social media, from both a non-financial and a financial standpoint.
 
Learning Objectives:
  • How to identify your starting baseline
  • What events transpire when you begin integrating social media into your marketing mix
  • How continued measurement shows impact - financial and non-financial

Shelly has over 30 years combined experience in integrated marketing working with small businesses as well as very large brand names.  Her special brand of "magic" is bringing together Vision, Voice, and Value to clients and their brands.  That means that we at V3 Integrated Marketing are strategic thinkers, so we insist on thinking before taking action.  We give voice to our clients' products or services by way of both traditional and non-traditional marketing tactics.  And we do it in such a way that we have measurable return on investment for our clients' precious marketing dollars.

Michelle Lamar is a VP of Media at V3 Integrated Marketing and she has over 15 years of marketing and media experience working with Fortune 500 clients.  She has focused teh last 5 years on advertising clients on how to mix online media and online content into traditional advertising plans.  She has worked with many national brands including Disney Interactive, Jiffy Lube International, Wal-Mart, McDonald's, Apria Health Care, Penske Automotive, Jenny Craig, and many others. 

This session is part of the newest Business Brain Food category - Social Media!

This session will be broadcast simultaneously as a webinar.  Register for the webinar component for $25 and invite your staff to attend at no additional charge. 

Webinar registrations must be received by 3pm on July 20th.  Web attendees - please follow this link for instructions and best practices for participating in a Brain Food webinar:

https://www.kcchamber.com/PROGRAMS-EVENTS/Seminars/Business-Brain-Food-Webinar---Instructions-for-Att.aspx

Summer sessions only - bring a business associate or colleague at no additional charge!  If you'd like to bring a friend, please register below for yourself, then email the name & contact info (including email address) of your guest to brainfood@kcchamber.com in order for your guest to be registered. 

Punch cards are available for the Business Brain Food educational series.  Punch cards can be used by anyone at your company and are good for any combination of Business Brain Food or Brain Food Over Lunch sessions for the 2010 series (with the exception of webinar attendance).  Purchase a Fast Food Punch card for $100 and attend 10 sessions (a savings of $50) or a Fast Food Lite Punch card for $55 and attend 5 sessions (a savings of $20).  To purchase a punch card, please select the appropriate option below.  To use your punch card once purchased, please select the punch card holder option.

First-time visitor? Click here for registration instructions.

Please note that each attendee must be registered individually at this time.  If you would like to register multiple people to attend, please contact Rebecca Herdman at herdman@kcchamber.com or (816) 374-5472. 

You should receive a confirmation email with event details 2-3 days prior to the event.

If you have questions about your registration, please contact Rebecca Herdman at herdman@kcchamber.com or (816) 374-5472.

Location:
Chamber Board Room
911 Main St., 26th Floor
Kansas City, MO
Date/Time Information:
Starts: 0830am
Ends: 1030am
Contact Information:
Rebecca Herdman
phone:8163745472
fax:8162746472
Set a Reminder:
Enter your email address below to receive a reminder message.
Please complete the Captcha