**THIS SESSION IS SOLD OUT - contact Brande Baird to be added to the waiting list**
Email Marketing: The Good, The Bad & The Wow!
Explore an overview of email marketing best practices that will cover ten things you should always do, ten things you should never do, and a look at some extraordinary success stories in email marketing.
At the conclusion of the session, participants will:
Understand how to plan and execute an email marketing campaign
Understand the complications of getting email delivered to customers
Learn how to create relevant email messages that generate responses and sales
Learn about email marketing tactics that are relevant to their business
Understand how to avoid being perceived as a spammer
This session is best suited for for key decision makers in marketing roles at companies who are currently, or considering, utilizing email as a marketing tool.
This is the first in a 3-part series on Modern Marketing. Please be sure to check out the next in the series!
Presented by David Cacioppo, emfluence, llc
David Cacioppo is the Managing Partner at emfluence, llc, a Kansas City based email service provider and online marketing firm. David has over 15 years experience in marketing and advertising. He is a rare combination of technical expert and communicator. Prior to starting emfluence, David was one of the Managing Partners at CHRW Advertising, one of Kansas City's most successful small advertising agencies.
Sponsored by the UMKC Henry W. Bloch School of Business & Public Administration
