Corporate Reputation 101
A company's reputation is one of its' greatest competitive assets. What are the elements of a positive reputation? What's the connection between reputation and the bottom line? You'll find out at this seminar and leave with a template for creating a reputation action plan.
At the conclusion of the session, participants will:
Know how a business builds, maintains, and enhances its' reputation
Understand how each employee contributes to, or detracts from, the reputation of a business
Know about the connection between reputation and the bottom line
Understand the concept of the "reservoir of goodwill " and why it's so important to busines
Have a template for creating a reputation action plan
NEW for 2009! In addition to the live session, you will be able to attend this presentation via the web from your office! If interested, please register below for the webinar option. Look for log-in information to arrive via email by 2pm the day before the session.
Presented by Janet Smith, The Power of Goodwill LLC
Janet Smith, APR, is the president of The Power of Goodwill, a reputation and employee morale consulting firm basen in Lee's Summit. Janet has practiced public relations in the Kansas City area for 25 years and in recent years has developed interactive software that demonstrates how businesses can improve their reputations.
