Cohesive Integrated Marketing: The Next Step
Clients & consumers are becoming increasingly savvy in the way they view advertising and marketing as well as the manner in which these materials are consumed. With brand loyalty just a "click" away and direct mail bombarding clients on a daily basis; it's essential that your marketing message be cohesive, personalized, relevant, and timely.
At the conclusion of the session, participants will:
Walk away with an understanding of current variable printing capabilities and their impact on the market
Understand the elements that comprise a comprehensive marketing campaign
Understand the importance of integrated and cohesive marketing
Understand the importance of personalized, relevant, and targeted marketing
Leave with printed visuals and links to online samples of simulated marketing campaign illustrating concepts presented in the seminar
This session is best suited for businesses who seek to acquire or expand business with their current base through the use of targeted marketing techniques utilizing both print and interactive media.
This is the third in a 3-part series on Modern Marketing. Please be sure to check out the rest of the series!
Presented by Ryan Lorei, Voltage Creative, LLC, and Mary Lynn Soli Mikhail, Soli Printing
A professional designer for 15 years, Ryan has worked the Walt Disney Corporation's branding department and Barkley's interactive design group prior to co-founding Voltage Creative. Voltage Creative specializes in Integrated Marketing and boasts a portfolio of clients including regional companies, internationally recognized brands, and a variety of nonprofit organizations.
Sponsored by the UMKC Henry W. Bloch School of Business & Public Administration
